Introduction:
ProvidusBank is an innovative financial institution that aims to be at the cutting edge of banking solutions in Nigeria, serving the needs of HNI’s and tech firms. To properly express the value of the brand, we designed and developed the Borderless Banking Campaign to prioritise the limitless and globally accessible qualities of ProvidusBank services.
This story started with a quest to do only one thing in the banking sector – “reinvent the traditional practice of financial services”. ProvidusBank did this by creating uncommon services and products that catered to their well defined demography, and they succeeded in developing and delivering these services. Why then did they need us?
The Challenge
It was not enough to develop unique services. ProvidusBank wanted to expand their offerings across a wider market while developing and maintaining their brand distinction, but doing this in a way that visually appealed to their target audience was the challenge.
Our Solution
We worked to understand the psyche of ProvidusBank, its primary clients and vision. As we asked the necessary questions, one thing stuck out to us: interoperability across different locations was a vital need of ProvidusBank customers. It clicked for us that a major selling point for ProvidusBank was that you could use their cards and services anywhere in the world. Not only were they faithfully borderless, but they also empowered their clients to be.
Who wouldn’t want a life without limits or downtimes?
We approached art direction on this campaign with the aim of highlighting the idea of “Borderless Banking” through the spirit of travel and adventure. We showed that a truly borderless life was one driven by the exploration of the unknown, and boldness to stay ahead of the curve.
