PUMA X
DAVIDO
The PUMA X DAVIDO STORY
The PUMA X DAVIDO partnership was a true celebration of Nigerian energy. Celebrating the star’s Iconic phrase “We rise by lifting others”, PUMA launched an apparel line with the phrase as its focus. This partnership rolled over into Davido’s timeless concert as a celebration of his music and creativity.
Our Input
Puma tasked us to create promotional materials for the entire launch campaign. Emphasizing the PUMA’s partnership with Davido as a celebration of his genius and generosity. We worked end-to-end on creative direction for this partnership, working on creating visual and video assets and brand marks as a focus of the collaterals. We repurposed visuals used in the united kingdom to appeal to the Nigerian Demographic in the UK and thereby the brands partnership in that market.
Our Reasoning
We approached creating visual collateral for this partnership with the aim of making Davido the “headliner” , inserting his pictures and brand mark as the focus on the collateral. We understood the importance of this partnership on culture and we worked to ensure Davido and Puma’s essence was captured across the campaign.
The Results
Distinct visual collateral crafted around Davido’s iconic wordmark and brand elements, all the while making him the focus.
